en*light Life

A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success  (By: Robert Michael Fried)

This gem of book is written for anyone trying to bring more purpose and direction for their life beyond their job title. The premise of this book is that if we spend as much time planning our personal lives as we do our careers, we can live an enriching life, and gain personal success with less anxiety. This is a simple concept, but it makes sense. How many times have you sacrificed sleep, exercise, family, or mental health for your career? We all do it! 

Written like a workbook, Marketing guru Robert Michael Fried walks you through how to write your own 12-point life plan, via various exercises that guide through what matters most to you, discovering your life purpose, strengths, and what he describes as your “authentic” self. Fried’s life plan mirrors the successful marketing strategies that he used as a marketing executive for several Fortune 500 companies throughout the years. If you are a business owner, you’ll recognize how Fried’s life plan parallels a business plan.  For example, Fried’s first life point is figuring out who you are, and who you want to become, which parallels the first step of writing a business or marketing plan (defining the business you are in). 

Overall, I highly recommend as a workbook for life coaches, busy professionals, business owners, and anyone looking for a little direction in their life.

(photos courtesy of christoperhoward.com)

The great thing about Christopher Howard’s three-day Breakthrough To Success weekend is that his passion for helping others live their lives to their fullest potential shines through.  Chris has a very thorough knowledge of his topics, and he infuses his transformational teachings with charisma and humor.  During the weekend Chris:

• Brings together the worlds of psychology, quantum physics, and spirituality to help participants experience true transformation over the course of the weekend. 
• Utilizes hypnosis and Neurolinguistic Programming (NLP) techniques to help participants to break through the barriers that prevent them from living the lives of their dreams and achieving their full potential. 
• Keeps participants engaged through active participation. 
• Teaches the importance of showing up and participating 100%, for it is through total and active participation that transformation becomes possible.

Christopher Howard has a very ambitious and humanitarian mission:

• To get these tools for transformation to everybody on the face of the planet. 
• To have people leave the weekend with a new vision for their future and a plan for achieving their vision. 
• To help people change their thinking, and in doing so to change the world.

To achieve his ambitions mission, Chris makes this transformational weekend available for no cost through referrals.  We decided to attend the weekend on the assumption that we had nothing to lose by checking it out since it was free.  We had no idea that the weekend would go so far beyond our expectations. 

• We witnessed the transformation of ourselves and of hundreds of others over the course of three days. 
• Suddenly things that have held us back from achieving our visions and living to our full potential seemed to disappear, and all of our dreams seemed possible. 
• The weekend went far beyond being simply motivational by providing real tools for creating the life and the future we desire.  We are now using these tools to take action and make our dreams a reality—and we’re bringing you along for the ride!

If you are interested in attending the Breakthrough To Success weekend free of charge, you can go to www.chrishoward.com/register and enter the code 400500 to register.  This code can be used to register as many people as you would like.  You can find out more about what Christopher Howard is about and the courses he offers at www.chrishoward.com.  He offers courses in the U.S., Australia, and the UK.

Also, by Christopher Howard:

Mitch Albom, author of Tuesdays with Morrie,  and The Five People You Meet in Heaven, comes back with a new solumn tale that although is a quick read, offers a profound message. The narrator is introduced to Chick Benetto, who tells his tale of a second chance, or one more day with his mother, Posey Benetto.  Chick is a broken man that is an alcoholic, divorced, has-been baseball player, who hits rock-bottom when his daughter doesn’t invite him to her wedding. During a suicide attempt, Chick has a profound experience that saves not only his life, but provides him with a second chance to make things right with a lost loved one.

Overall, this was a great, fast read that is featured here on our site for it’s great message. It’s a little something “for the soul”. Curl up with this book over the weekend, and you start the following week with more purpose and appreciation for those loved ones in your life. Enjoy!