en*light Life

No matter how hectic the holidays may be, having friends and family to celebrate with makes everything worth while. My godmother’s family (or my second extended family) is featured in the video below. The song was written by one of the talented daughters of this amazing family. Hope this video inspires the holiday spirit in you.

Also, there is also a special contest on their website. For a chance to win, visit: http://www.mistletoekisses.net/

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“How to Be That Guy (or Gal)”
Scott Ginsberg, Author, Speaker

What are YOU known for? Do you even know? It’s time to find out. Based on his successful third book, How to be THAT GUY, Scott Ginsberg shares the many ways to help individuals and businesses maximize their visibility, credibility, uniqueness, authenticity and memorability in the eyes of customers and prospects. The practice lessons he will share include:

• How to create an unforgettable personal brand
• How to position your value and increase visibility to magnetize more business
• Ways to facilitate authentic, approachable word of mouth about you, your company and your ideas

Notes (from a talk based on his book):

-          First impressions are generated in seconds (vs. minutes as previously thought)

-          Personal Brand comprises of the following:

a.) what are you known for?

            b.) What are you known as?

-          Customers will choose to do business with you for 3 reasons:   

a.)    They have heard of you

b.)    They have heard of your company

c.)    You are someone they trust

-          Anonymity is the greatest barrier to success

-          Website & Web Presence is key to becoming that guy/gal

Website vs. Web Presence 

1.)       Choices – The “best choice” usually means the first hit on google

2.)       Competition – why you? Why is your competition attracting more attention than you?

3.)       Communication – Meebo (ability to have instant support –think website IMing)

4.)       Memorable Numbers: (think McDonalds “_ billions served”) – what numbers makes our company memorable (e.g., number of COBs…etc – people track the # to see where they are)

a.) What is your memorable number (e.g., Lambert’s Café is about how many rolls have been thrown

b.) revistiability – getting people to track your number (keep coming back to your site/location)

c.) memorability- numbers are anchors

d.) credibility – specificity is persuasion

5.)       Websites are like newspapers. (If it’s over 2 years old – no one is interested)

6.)       Enshrine your practice (see below)

7.)       Separate portals (for candidates, for clients)

-          Websites should be screaming here is what you are you looking for versus hey look

-          Ezine articles – great way to get your name out there

-          What word do you own? – Own a word that NO ONE ELSE owns – this is one way that people will come to you

a.)    Example: Book called Dickless Marketing: Focused on Jane Not Dick – example of creating a great name

-          Mind Share, not Market Share (who thinks of you first?)

-          Enshrine your practice (e.g., Katz’s Deli – enshrined booth from When Harry Met Sally) Other examples: since 1984; over 140 stores; news coverage; watch 20/20 click here (on website); zagat rated; quotes clients/NACCB members, etc)

-          Rather than a biz card, he has a philosophy card

 

Tip: If you sign up for Scott’s Blog, you can get his ebook 117 Phrases that Payses for free! Here is his blog site: http://hellomynameisscott.blogspot.com/

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